PXP Coverage From
on USA Today
Lock to Attract Online Bettors
Don't bother fretting about the spread of sports gambling.
It's already too late, thanks to the Internet. And
online innovations meant to convert sports fans into
bettors might get more creative…
…Now comes the challenge:
Finding ways to create new online sports bettors and
make online betting addictive.
How about letting bettors go
online as they watch games on TV to bet on every play
says it's the first online site to do that. Its new
Live Play By Play wagers, being tested on football,
let you bet whether plays will be a run, completed
pass, incomplete pass or turnover. The odds will change
before each play.
Ron Tarter, who heads the site,
says it attracts "a whole new customer who has
ignored sports betting because games took far too
long to be decided."
He wants to extend play-by-play
betting to college and pro basketball, baseball and
"have it for any televised event with a following."
Just don't get carried away and bet your last TV remote
Excerpt from USA TODAY ONLINE
- Posted 12/15/2004 10:26 PM
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