WSOP Europe Qualifying

For Immediate Release

July 23, 2007

LONDON (July 17, 2007) - Fancy yourself as a bit of a player? Bodog Entertainment, one of the world's fastest growing digital entertainment companies, is gearing up for its autumn launch into Europe with a spectacular offer to poker players from the U.K., Ireland, and Western Europe.

Bodog is giving six winners a chance to make history and join Team Bodog for the inaugural WSOP Europe tournament, which kicks off on September 6 in London. The Main Event, a No-Limit Texas Hold'Em Championship will run at the hottest poker destination in town, The Casino in Leicester Square September 10-16.

The lucky Bodog winners also have the chance to play hard in London once the poker is finished for the day with a fantastic prize package. Not only will the six each win the £10,000 tournament buy-in, they also receive 5-star hotel accommodation as well as travel expenses and a chauffeur to whisk them around the capital.

"Poker at Bodog isn't just a game, it's a lifestyle," says Calvin Ayre, Founder of Bodog Entertainment. "We're giving European poker players the chance to taste the highlife and join Team Bodog playing against the stars of the poker world in London, which is quickly becoming the coolest place in the world to play poker. We're looking forward to hitting European shores; this is just a taste of what's to come from Bodog."

For a chance at winning, players must register for a poker account at Bodog.com, download the poker software, and look out for the tournaments named 'Euro Main Event'. There are different levels of tournament depending on a player's budget. Semifinals take place only on Sunday, August 19 at 15.05 GMT at www.bodog.com

This could well be a shot at the big time for one of the six lucky winners. Last year star Bodog player Leif Force used his Bodog earnings to buy himself a seat at the WSOP in Las Vegas where he earned $1,154,527.

Bodog is quietly gearing up for its full launch into Europe later this year. British players will be able to play casino and poker on Bodog.com from pound sterling accounts, as well as place bets on popular U.K. sporting events like football, cricket, rugby, and horse racing. Bodog.com will also have a wide selection of pop culture bets available for British reality television programmes, as well as the celebrity milestone bets that have proven popular worldwide.

The qualifying tournaments for the WSOP Europe run until Sunday August 19 at Bodog.com. You deserve it!

About Bodog Entertainment

Bodog Entertainment offers a host of entertainment services, including: an international television production division, which produces television series, such as Bodog Fight (BodogFight.com) and Calvin Ayre Wild Card Poker (Bodog.TV); an international record label (BodogMusic.com); an international million-dollar band search competition (BodogBattle.com); a publishing division (with an online magazine, BodogNation.com, and blog, BodogBeat.com); and an events department renowned for producing parties that are stunning, chic and celebrity-filled. Bodog Entertainment Founder Calvin Ayre, who is recognized as a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. For more information, contact Media Relations at 1-866-892-3371, or press@bodog.tv. BODOG is a registered trademark of Bodog Entertainment Group.

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