Bodog Remains Fully Operational - NewBodog.com

For Immediate Release

August 28, 2007

Bodog is encountering DNS issues related to several of its websites and is directing customers to an alternate site (www.newbodog.com) with little or no interruption to service.

"We are having difficulties related to our DNS registration but in little more than 12 hours, nearly all aspects of the website have been updated to reflect the environment our clients are accustomed to," says Bodog founder Calvin Ayre. "We are working to resolve any of the minor remaining glitches on the alternate site, but other than that it is business as usual."

According to Ayre, the problems result from a dispute over the ownership of the Bodog.com domain name. As part of the ongoing response to the lawsuit that caused a temporary disruption in Bodog Entertainment’s use of trademarked domains, the company is directing all customers to alternate sites with little or no interruption to Bodog Entertainment services.

Bottom line: customers can enjoy everything that Bodog Entertainment has to offer right now. Everything they see will be the same as what they are used to and Bodog will resolve any minor glitches shortly.

“We are fighting this dispute and are confident that we will win. In the meantime, other than the change in URLs, it is business as usual,” notes Bodog Entertainment Founder, Calvin Ayre. “In less than 24 hours we were able to adjust to the situation and limit interruption to our customers' enjoyment of Bodog Entertainment. They can visit the following sites and continue to play hard.”

As of this morning, nearly all aspects of these websites have been updated to reflect the environment clients are accustomed to at Bodog Entertainment.

Further updates will be provided as information becomes available.

CLICK HERE TO CHECK OUT THE NEWBODOG.COM!!!!!!

About Bodog Entertainment

Bodog Entertainment offers a host of entertainment services, including: an international television production division, which produces television series, such as Bodog Fight (BodogFight.com) and Calvin Ayre Wild Card Poker (Bodog.TV); an international record label (BodogMusic.com); an international million-dollar band search competition (BodogBattle.com); a publishing division (with an online magazine, BodogNation.com, and blog, BodogBeat.com); and an events department renowned for producing parties that are stunning, chic and celebrity-filled. Bodog Entertainment Founder Calvin Ayre, who is recognized as a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. For more information, contact Media Relations at 1-866-892-3371, or press@bodog.tv. BODOG is a registered trademark of Bodog Entertainment Group.

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