Bodog Marketing Conference

LAS VEGAS (July 5, 2006) – Bodog.com, a global leader in online gaming and digital entertainment, announced today its new billboard in Las Vegas at 5492 Paradise Road. Reading, “Training Casíno Players All Over the World to Come to Vegas” the ad has been turning heads near McCarran airport since Saturday July 1st.

The billboard’s message is intended to remind Vegas players and casíno operators of the symbiotic relationship between online and land based casínos. Bodog’s well known founder and CEO Calvin Ayre, who is pictured on the billboard notes, “Since the advent of online gaming, international operators have been giving their players extensive gaming experience, making them more comfortable at the tables and sportsbooks of Vegas.” He adds, “With our Bodog.com Marketing Conference coming up, we thought it timely to remind Vegas and other land based casíno operators of the growth online gaming brings to the entire industry. We have directly invited senior executives from the major land-based casínos and hope interested operators will attend our conference."

Taking place July 23-25, 2006, at the Wynn Las Vegas, the third annual Bodog.com Marketing Conference is focused on providing attendees with the tools necessary to "Ignite Your Online Gaming Business.” The event is fast becoming the premier trade show for the $13-billion online gaming industry, with major names including Pro Cappers, Gateway, Pentasia, NetTeller, CardPlayer.com, Future Bet, The Online Wire, River City Group, and Real Time Gaming also sponsoring the conference.

In addition to sponsors, the conference has numerous speakers and panels discussing various aspects of the online gaming industry from marketing and customer service to financing and management. Joining the keynote speaker, Magic Johnson, and Bodog.com’s CEO Calvin Ayre, there are a variety of speakers who are tops in their fields including:

Mike Grehan - Search Engine Optimization
Jim Sterne - Web Metrics
Chris Baggott - Tactical Email Marketing
Anthony Cabot - legal and regulatory issues involving gamblíng
Max Lenderman - Guerilla Marketing
Heather Lloyd-Martin - Search Engine Copywriting
Ronn Torossian - Public Relations
Karen Leland - Customer Service
Erik Hauser – Experiential Marketing
Additionally the conference has attracted executives from the online gaming space including speakers from such top companies as Wizard of Odds, Pocket Fives, Games and Casíno, Poker Affiliate World, Vegas Insider, Sports Direct, Wicked Chops Poker, Leisure & Gaming plc, Nine, OnGame, English Harbor Group, Casíno City, Chalk and more.

“The Bodog Marketing Conference has traditionally served to move the discussion of online gaming forward, this year we are actively inviting our land based brethren to join us” says Calvin Ayre, who was featured on the cover of this year’s Forbes Magazine Billionaires issue. “Marketing and Branding have taken over as the key differentiators in this industry and that’s proven year after year. The most well attended conferences in online gaming are now marketing focused – and we did it first.”

To register for the 2006 Bodog.com Marketing Conference please visit http://www.bodogconference.com.

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