| BODOG
news
LAS
VEGAS (July 5, 2006) – Bodog.com,
a global leader in online gaming and digital
entertainment, announced today its new billboard
in Las Vegas at 5492 Paradise Road. Reading,
“Training Casíno Players All Over
the World to Come to Vegas” the ad has
been turning heads near McCarran airport since
Saturday July 1st.
The billboard’s message
is intended to remind Vegas players and casíno
operators of the symbiotic relationship between
online and land based casínos. Bodog’s
well known founder and CEO Calvin Ayre, who
is pictured on the billboard notes, “Since
the advent of online gaming, international operators
have been giving their players extensive gaming
experience, making them more comfortable at
the tables and sportsbooks of Vegas.”
He adds, “With our Bodog.com Marketing
Conference coming up, we thought it timely to
remind Vegas and other land based casíno
operators of the growth online gaming brings
to the entire industry. We have directly invited
senior executives from the major land-based
casínos and hope interested operators
will attend our conference."

Taking place July 23-25,
2006, at the Wynn Las Vegas, the third annual
Bodog.com Marketing Conference is focused on
providing attendees with the tools necessary
to "Ignite Your Online Gaming Business.”
The event is fast becoming the premier trade
show for the $13-billion online gaming industry,
with major names including Pro Cappers, Gateway,
Pentasia, NetTeller, CardPlayer.com, Future
Bet, The Online Wire, River City Group, and
Real Time Gaming also sponsoring the conference.
In addition to sponsors,
the conference has numerous speakers and panels
discussing various aspects of the online gaming
industry from marketing and customer service
to financing and management. Joining the keynote
speaker, Magic Johnson, and Bodog.com’s
CEO Calvin Ayre, there are a variety of speakers
who are tops in their fields including:
Mike Grehan - Search Engine
Optimization
Jim Sterne - Web Metrics
Chris Baggott - Tactical Email Marketing
Anthony Cabot - legal and regulatory issues
involving gamblíng
Max Lenderman - Guerilla Marketing
Heather Lloyd-Martin - Search Engine Copywriting
Ronn Torossian - Public Relations
Karen Leland - Customer Service
Erik Hauser – Experiential Marketing
Additionally the conference has attracted executives
from the online gaming space including speakers
from such top companies as Wizard of Odds, Pocket
Fives, Games and Casíno, Poker Affiliate
World, Vegas Insider, Sports Direct, Wicked
Chops Poker, Leisure & Gaming plc, Nine,
OnGame, English Harbor Group, Casíno
City, Chalk and more.
“The Bodog Marketing
Conference has traditionally served to move
the discussion of online gaming forward, this
year we are actively inviting our land based
brethren to join us” says Calvin Ayre,
who was featured on the cover of this year’s
Forbes Magazine Billionaires issue. “Marketing
and Branding have taken over as the key differentiators
in this industry and that’s proven year
after year. The most well attended conferences
in online gaming are now marketing focused –
and we did it first.”
To register for the
2006 Bodog.com Marketing Conference please visit
http://www.bodogconference.com.
BoDog.com,
Our live sports odds partner are a College Football
lines, NFL sports betting, Football sportsbook
and multi-sport parlay entertainment company
with great Football betting odds, College Football
lines, fantastic customer service and fast payouts.
Click the link to go to Bodog.com and Football
Bet online in their NFL + College Football sportsbooks
today.
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