| BODOG
PRESS RELEASES
For Immediate
Release -- April 5, 2006
Bodog Television, a division
of the international digital entertainment giant
Bodog.com, announced today that it has extended
an offer to the National Football League to
secure the exclusive Internet rights to the
NFL's digital-content properties.
In a letter that was addressed
to the NFL's Vice President for Media Strategy,
Brian Rolapp, Bodog.com Founder and Chief Executive
Officer Calvin Ayre stated that Bodog.com's
powerful brand, combined with its web presence,
would complement the NFL's ongoing initiatives
to expose professional football across non-traditional
mediums.
"Here is a solid opportunity
to blend a traditional form of entertainment
with the new world of digital entertainment,"
says Ayre, the recent cover subject of Forbes
magazine's "Billionaires" issue. "For
more than a decade, Bodog.com has been pioneering
new and innovative ways to enhance the online
experience, so it would seem natural that we
build a partnership with one of America's most
popular entertainment brands, and change the
way football is viewed by millions."
Bodog.com - whose current
customer base consists of tech-savvy sports
fans and pop-culture watchers, many of whom
follow the NFL - made the offer after hearing
news that the NFL's Internet rights agreement
expires in May 2006. The league is considering
a new deal that is likely to be worth hundreds
of millions of dollars.
"Bodog.com has seen
the power of the Internet first hand,"
says Ayre. "Securing the rights to the
NFL's digital content would be an extremely
strategic business move, and would align with
our long-term business objectives."
Bodog.com, recently valued
at more than $1 billion, has gone to great lengths
to become one of the most recognized brands
in the digital entertainment space. From its
annual marketing conference, which attracts
sports notables such as this year's speaker
Earvin "Magic" Johnson, to its international
record label and self-produced television programs
that air on major U.S. networks, Bodog.com has
made an indelible impression on the entertainment
world.
At 11 p.m. on April 15,
2006, the Bodog Television co-produced series
Calvin Ayre Wild Card Poker will begin airing
on a major US cable network.
BoDog.com,
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